On 17 December, Arcondis brings together pharma leaders and its technology partner QueryNow to discuss what AI tells physicians about your brand, and what to change before 2027 plans are set.
A physician has a question about a treatment. Not long ago, the answer sat at the end of a journey that pharma had designed: an email, a search, a company website. Today the physician asks an AI tool and gets one answer, often without a click to any company channel.
Our opinion piece The Unceremonious Collapse of Omnichannel in Pharma puts it this way: “In a zero-click world, the entry point becomes the exit point.” (Michelle Parcels and Dr. Benedikt Bielicki, Arcondis)
The numbers point the same way. 48% of clinicians use AI tools for work, up from 26% a year earlier (Elsevier, Clinician of the Future 2025). And when Google shows an AI summary, searchers click a result almost half as often: 8% of visits against 15% (Pew Research Center, July 2025).
That leaves engagement teams with three questions their dashboards cannot answer yet:
- How often does our brand appear in AI answers to the questions HCPs ask?
- Do those answers match the approved label?
- Which sources does the AI rely on, and are ours among them?
Join the discussion live. On Thursday 17 December, 16:00 to 17:00 CET (10:00 ET), Dr. Benedikt Bielicki, Global Head of Digitalisation of Customer Engagement at Arcondis, moderates a 60-minute panel with Phil Krzyzek, Global Head of Regional Business Excellence at Merck Healthcare, Georgios Tramountanis, Global Head of Medical Ecosystems at Takeda, and Mahesh Tatiparthy, founder and CEO of QueryNow. Industry leaders bring the commercial and medical view, QueryNow the technology view, and Arcondis connects the two. The panel covers Share of Answer, answer accuracy and the first steps for a 90-day plan.
FREE FOR ATTENDEES: Your HCP AI Visibility Check
After the webinar, book a free 30-minute session for one of your brands. We show you how often it appears in AI answers to typical HCP questions, where those answers differ from the label, and which sources the AI relies on. You keep a one-page summary with the three most important fixes.
No obligation.
Can’t make the date? Register anyway and we will send you the recording.