Digital Foundation - Efficiently Developing Digital Business Models
Digital services with direct contact to patients are just a step on the way to truly value-adding digital business. The advantages of such services are undoubtedly enormous, but often their practical implementation remains unclear. How does innovation find its way into a company?
As a result, completed applications are discontinued or land in the market without validation or customer support. Depending on what information is managed using the product, it may lack patient data privacy requirements or violate an obligation to notify the authorities (for example, in the case of vigilance-relevant data).
What does a solution look like that supports digital innovation in companies while at the same time not compromising quality or sustainability?
Digital foundation for Innovation
The key criterion for successful digital transformation is a sound organizational and technological basis: a digital foundation that closes the gap between requirements for agility and stability.
ARCONDIS recommends three major steps to establish this foundation:
- A high level assessment (HLA) for each project to ensure that the planned scope is appropriate and that the appropriate departments in the company, such as IT or Quality, are involved. This is the only way to safeguard the investment and to ensure that the internal resources are streamlined. The HLA focuses on questions such as: Must the application be validated or approved as a medical device? Does it have to be connected to back-end systems? Who will ensure service management?
- At the same time, innovation requires clear governance to efficiently develop sustainable digital business models. In addition, this type of concept always focuses optimization of the alignment between the CIO and CDO. In rare cases, both roles are performed by one person, but frequently they are intentionally kept strictly separate. A governance model establishes the foundation for collaboration.
- The role of the internal IT must be clearly defined. It is not the objective to transform the IT operations into an ultra-innovative application developer. Nevertheless, those involved must be trained on new technologies and above all how to integrate them. Topics such as enterprise architecture, master data management, data integrity and interface management play a crucial role. After all, IT operations can provide support in many aspects: IT can provide interfaces to internal systems (ERP, CRM, MDM, etc.), offer a platform for applications and interfaces, or assist in selecting and quality control of an external partner (agencies, developers etc.).
Establishing fully-digital business models will take some time – after all, this is a “digital journey” with different levels: from the digitialization of internal processes, to establishing collaboration platforms to digital engagement models – and thereby, complete penetration in the form of integrated, digital business models. A solid digital foundation paves the way for digital transformation.
■ Christian Baumgartner
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